Job Description:
Responsibilities
Creative Strategy: Develop brand narratives, thematic concepts, and creative positioning that resonate with the target audience.
Campaign Execution: Manage the end-to-end creative pipeline across print, digital, video, and social media.
Agency & Vendor Management: Brief and collaborate with external agencies and internal production teams to ensure all assets remain on-brand and on-budget.
Content Development: Own content direction, including copywriting, influencer marketing, and digital advertising formats.
Performance Analysis: Track consumer insights and campaign KPIs, using data to iterate on creatives and optimize the acquisition funnel.
Brand Consistency: Govern the brand book, style guide, and visual identity across all public-facing channels. [
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Team Leadership: Assist in mentoring junior creative staff and coordinating cross-functional projects with the performance marketing and design teams.
Experience: Typically 5-8 years in brand management, advertising, or corporate creative environments.
Education: Bachelor’s or Master’s degree in Marketing, Visual Communication, or Business Administration.
Technical Skills: Proficiency in Adobe Creative Suite, CRM platforms (e.g., Salesforce/HubSpot), and generative AI creative tools.
Core Competencies: Strong aesthetic judgment, excellent project management, clear communication, and a proven ability to interpret market research.
Industry:
Property
Category:
Real Estate Development
Skills:
Communication