Category Manager Responsibilities:

• Ensuring company product categories along with displays are optimized for sales and marketing.
• Researching and analyzing trends in sales and consumer behavior.
• Drafting reports for the organization to enhance sales.
• Producing, adapting, and advising on display and current marketing materials as needed.
• Planning and implementing planograms for shelf displays.
• Communicating with suppliers and retailers about products.
• Optimizing in-store displays with prompted signage, category markers, and category usage tips.
• Adjusting strategies and materials to improve sales with new target markets.
• Coordinating and briefing market research initiatives.
• Checking and managing inventory for various product categories.

Category Manager Requirements:

• A bachelor's degree in marketing, business, or supply chain management.
• 10+ years experience in retail and marketing.
• Proficiency in supplier management software like Retail Link, Apollo, Nielsen Spectra.
• An excellent grasp of spatial, design, and promotional planning.
• Up to date with the latest category management principles.
• Proficient at evaluating current business retail practices.
• Ability to write well and generate reports on market activity.
• Possess great negotiation and interpersonal skills.
• Ability to think from a consumer perspective and understand buying behavior.
• Analytical, creative, and goal-driven thinking.